Latest Google Keyword Planner Update

google-keyword-planer

Adwords Keyword planner is an alternative to Search Engine Optimization and a useful Ad word research tool which combines both Google keyword tool, Ad word traffic estimators and helps users in managing campaigns and ad groups.

    (3) Keyword Planner Update

  • Grouped Ideas
  • Monthly search statistics
  • Make changes in Existing Campaign
  • Competition monitoring
  • Budget Suggestions
  • Adword keywords can be used for multiple digital services like SEO, PPC, and other marketing campaigns. Let’s have a look at them

    • Getting Ad group ideas – Google suggests your account with a primary keyword. It provides users with a comprehensive repository for choosing the right keywords for your account. Further, Keyword planner helps you in building new ideas based on your landing page, estimate performance and keyword statistics. Keyword planner ensures you can filter useful keywords based on average CPC, monthly search numbers while getting rid of those keywords are not useful. Keyword planner will provide you with the precise match search traffic.
    • Type of views and your keyword plan – The mechanism is such that the view of your keywords are in the form of list or group, equivalent to the concept of keyword niche and similarly you have an option to add individual keywords which are stored in a makeshift area for grouping. The duration of your session is also sustained by Keyword planner as the number of keywords you have saved while looking for improvement.
    • Estimates and reviewing your keyword plan – This is the next step of your keyword plan process, managing the repository of the keywords and setting up a keyword bid. Always provide your action plan to Google and update regularly to modify your estimates as the CPC bid estimates and keyword volume may vary accordingly in tune with your budget estimates.

    For instance, the Keyword planner generates a detailed estimate for your ad position, clicks, impressions, and the costs shown below is the bid amount of $50 and a daily budget of $1500

    Post this you will be able to add keywords in the planner in the category of Broad Match, Phrase Match, exact match to generate conversions for your web page.

    Importance of Long-tailed Keywords

    Long-tailed keywords form one of the most important parts of Search Engine Optimization. Its uses have become a new trend for large business organizations as well as marketers. These keywords are considered to be longer than three words. e.g. Exhibition museums in Austria. Search results in such type of keywords are more effective in Search Engine Optimization. Some of the importance of using Long Tailed Keywords are:-

    • Competition Constraint – As not many firms go for a long-tailed keyword, therefore employing it accurately results in considerable profits.
    • A natural flow of your keywords – It is always better to work on a blog post as using a set of short keywords multiple numbers of times may lead Google to consider you a spammer, Short keywords are often spam keywords. Therefore, Long-Tailed Keywords maintains the natural flow.
    • Effective Volume – Longtail Keywords are bound to give you a comprehensive search volume, e.g. if you want to buy a shoe worth Rs 2000-3000, hence it will make the keyword longer as well as the search volume.
    • Conversion rate – a customer using an e-commerce site with an above keyword will buy the required product on the long-tailed keyword search as they have already spent some time researching for the product.

    Keyword Planner Update

    Google has updated its Keyword planner in Google Adwords account, it will reflect once you log in to your Keyword Planner. It has been added to Google Ads UI with some old features. You have an option to add 10 seed keywords when you go for “Find New Keywords”.

    Grouped Ideas – Grouped keywords under “Grouped Ideas” option. Add all or some keywords in a grouped idea.

    Monthly search statistics – on the “Avg. monthly searches” bar, monitor individual keyword to see the monthly trend bar chart and gives you more details in terms of search volume and monthly breakdown.

    Make changes in Existing Campaign – Save new keyword to plan, as well as the existing campaign in the form of Add to plan” or “Add to an existing campaign. Select an ad group if you wish to add a keyword in the existing campaign.

    Competition monitoring - Google gives its user an option to monitor worldwide advertisers bidding on similar keywords relative to all keywords across Google. Similarly get to know the rate of competition as low, medium or high.

    Budget Suggestions – Adding keyword to a plan also provides you with a suggested daily budget from Google as it will make sure that the campaign budget is not limited on any particular date.

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